Colour psychology studies the colour as an element of influence on human behaviour. Colour can affect perceptions, even the less obvious ones, such as taste. Factors like gender and age may influence how one perceives colour.
Let’s look at some of the primary colours individually, and see the different associations they have:
Black: Linked to power and elegance. Although often associated with grief, it indicates strength and power. It is thought to be a very prestigious and classy colour.
White: Related to innocence, purity and light which also implies safety, purity, and hygiene. Regarded as the colour of flawlessness.
Red: A colour linked to passion, desire, love as well as drive and willpower. It draws attention more than any other colour.
Orange: The combination of red and yellow, power and happiness. A colour associated with sunshine, tropical places and joy. Represents success, stimulation, creativity, happiness and attraction.
Purple: A combination of blue and red. Often linked with royalty. It signifies nobility, class, and ambition. Associated with wisdom, independence, creativity, mystery, and magic.
Green: A colour that associates with nature. It symbolizes fertility and growth but is alsovery related to tranquility and calmness.
Yellow: A colour that stimulates cheerfulness and arouses mental activity. An attention getting colour that is linked to happiness, intellect, and energy.
Blue: A colour that associates with serenity, intelligence and communication. As the colour of a clear sky and a calm sea it can also be associated with summer holidays.
Brown: Strongly associated with the earth, it projects seriousness, warmth and reliability.